How to Download Illustrated 501 Killer Marketing Tactics to Increase Sales: Three Realms of Life MOBI
501KILLERMARKETINGTACTICSContentsPreface: Marketing Is a Way of Life viiAcknowledgments xi1Planning the Battle—The Basics 12How to Choose the Right Tactics 33Ten Steps before Launching Any Promotional Tactic 74Must-Do Business Tactics 115Marketing to Your Internal Customers 556Grand Opening/Reopening Tactics 617Four Walls Promotions 718Zone Merchandising Tactics 77 9Existing Customers 91 10New Customers 105 11Promotions for Charities and Churches 117 12Civic Tactics 133 13Direct Mail and Ads 143 14Staff Incentives 153 15Miscellaneous Tactics for Retailers 185 16Cards, Coupons, Tear-Outs 197 17Community Tactics 211 18Students and Their Families 22519Leisure Time Tie-Ins 24520Service and Professional Businesses 251vi✹ Contents21Restaurant, Food-Service, and Beverage Companies—Within Your Four Walls 26522Gift Certificates 29323Theme Nights 31324Drive-Through Tactics 32325Outrageous Ideas 32726Nonprofit Tactics 33127Opening Anniversaries 34328Holiday Tactics 35129Thanksgiving and Christmas Tactics 38530Quick College-Year Promotions 39531E-marketing 40132Digital Media Tactics 41333Social Networking Tactics 42134Marketing Measurement Tactics 431Index 439Marketing Is a PrefaceWay of LifeSince the publication of 401 Killer Marketing Tactics in 2005, the emer-gence of social media such as Facebook, Twitter, LinkedIn, and Flickr, along with the proliferation of corporate Web sites and blogs, has radica
