How to Read Mixed Method Research Design: Insights on life DOC
Mixed Method Research DesignContents1 Introduction .............................................................................................. 12 Literature Review .................................................................................... 73 Theoretical Development and Hypotheses ............................................. 274 Research Methodology ............................................................................ 475 Analysis and Results ................................................................................ 696 Discussion, Implications, and Conclusions ............................................ 109Appendix ......................................................................................................... 117References ....................................................................................................... 165Index ................................................................................................................ 173ixList of FiguresFig. 2.1 BRQ Model ..................................................................................... 16Fig. 2.2 RI Model ......................................................................................... 18Fig. 2.3 AA Relationships Model ................................................................. 20Fig. 3.1 Consumer–brand relationship model (CBRM) ............................... 45Fig. 4.1 Fully mixed sequential dominant status design .........
