Read Now No Bullshit Social Media: High score novel recommendation MOBI
No Bullshit Social MediaTABLE OF CONTENTSIntroduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1I Social Media Is for Hippies. Social Media Marketing Is for Business. 1Ignore the Hype. Believe the Facts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Social Media and the Hype Cycle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11The Problem with What Social Media Purists Preach . . . . . . . 15But Asking About ROI Is Asking the Wrong Question . . . . . . 16Seven Things Social Media Marketing Can Do for Your Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191. Enhance Branding and Awareness . . . . . . . . . . . . . . . . . . . . . . 192. Protect Brand Reputation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203. Enhance Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214. Build Community . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215. Enhance Customer Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 226. Facilitate Research and Development . . . . . . . . . . . . . . . . . . . 237. Drive Leads and Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23ptg6843614When You Add “Marketing,” It’s About Business . . . . . . . . . . . . . 24Endnotes . . . . . . . . . . . . . . . . . . . . . . . .
