Own It! Take Charge of Your Career: Develop Your Personal Brand and Succeed in a Crowded Market Through Professional Development, Storytelling and Networking
Own It! Take Charge of Your Career: Develop Your Personal Brand and Succeed in a Crowded Market Through Professional Development, Storytelling and Networking

Read Online Own It! Take Charge of Your Career: Develop Your Personal Brand and Succeed in a Crowded Market Through Professional Development, Storytelling and Networking DOC

I wrote this book because times have changed. Market forces, employment trends and the pace of change has accelerated over the past few years. I participated in a personal branding program a couple of years ago offered by Indiana University and I realized the concepts in the program paralleled my human resources and marketing experience, training and beliefs. I’ve long been a believer that as professionals we are responsible for our professional development and for staying current with market conditions and employment trends. I shared information and connected with others as I worked to develop my personal brand. I began receiving requests for assistance and invitations to speak on personal branding. I then set out to discover the most effective way to scale up and share information with as many professionals as possible and this book was the result. OWN IT! was designed as a workbook—a practical work book you can use to develop goals and a personal brand development plan that you can use. This workbook is organized to provide you with a brief overview of personal branding and then guide you through a process of reflection, discovery and goal setting. A persona is used in the examples throughout the book to demonstrate how plans can be developed. You may want to read through the workbook prior to completing the exercises. Doing so will give you an overview of the material and how it can result in the creation of a personal brand development plan. This workbook was created to provide you with the understanding and tools to realize results.

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  • Released: January 30, 2020
  • Author: Tuesday Strong
  • Rating: 5
  • Publisher: Ebook Store Group
  • Total Page: 209 pages
  • File Size: 2233 KB
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